A delegation from the newly formed Organic certification programme in Beijing, China and distributors from Shanghai region arrived in late March. After a comprehensive inspection of the farm their visit included a cultural experience at the local pub where they enjoyed the harmonies of Blaenporth Male Voice Choir as well as performances from local folk musicians.
An article in The Grocer magazine about Trioni’s recent trading in China:
Pembrokeshire-based Trioni, a leading producer of organic Welsh milk, is this year celebrating its 10th anniversary and reflecting on a decade which has seen the company build an international following for Welsh milk and launch the UK’s first and only organic flavoured milk drink – Daioni.
Trioni was founded in 2002 to carve out a unique place within the expanding organic food and drink market for Welsh dairy products and combat falling revenues in the farming sector through diversification. Since then the company has gone from strength to strength and Trioni now bottles over 3.5 million litres of milk per year.
Today, Trioni sells its fresh milk and cream across Wales and the company’s organic UHT milk is exported around the globe, bringing a taste of Wales to far-flung destinations such as Malaysia, Dubai and Singapore.
Laurence Harris, the farmer behind the Trioni brand, commented: “We’re hugely proud of all we’ve achieved over the past decade. We’ve learnt a lot since deciding to convert to organic farming in 1999 when my son Tom joined the business and worked hard to introduce the taste of organic Welsh milk to new and growing audiences. Without doubt one of our most exciting achievements of the past 10 years was the launch of Daioni – our flavoured milk drink, which is a unique product in the UK.”
Daioni came onto the market in 2003 after Laurence and his wife Eira spotted a gap in the market for an organic flavoured milk drink, low in fat and free from any artificial colours and flavours. Pronounced ‘dye-on-knee’ and meaning ‘goodness’ in Welsh, Daioni is available in strawberry, chocolate and banana flavours. Daioni has built up a dedicated following since its launch, particularly with health-conscious families, and it’s now widely available across the UK through retailers such as Ocado and Able and Cole.
“10 years in and we’re certainly not resting on our laurels,” added Harris, “we’re in the process of developing more unique products and exploring new markets both within the UK and further afield. 2012 is set to be one of our most exciting years yet!”
The new packaging, which has just gone into production, will list the ingredients and nutritional information of chocolate and strawberry flavoured Daioni in a variety of languages in a bid to tap into the international market. One version will be produced in English, French, German, Spanish and Dutch, and another in Arabic, Mandarin and Greek. In the UK, the smaller 200ml unit size will make Daioni an increasingly attractive product for the schools and packed lunch markets, while the 1ltr cartons are ideal for drinking at home.
We’ve already had success exporting to countries such as Malaysia, Dubai and Singapore and the new packaging will make our products available right across the globe.
Laurence Harris, the farmer behind the Daioni brand, explains: “We know from experience that there’s a real need around the world for British dairy products, whose provenance and quality can be relied upon. We’ve already enjoyed success with our plain organic UHT milk and the next step is to introduce the flavoured milk to an international audience. We’re delighted to be launching the new packaging and the response we’ve already had from international and UK buyers is extremely encouraging.”
By happy coincidence, the first batch of our new multi-lingual packaging arrived at the Harris family farm in the same week as Laurence and wife Eira’s newest granddaughter, Cornelia. Not to be outdone, Cornelia will also grow up to be multi-lingual, speaking Welsh, Dutch and English at home alongside her older brother Jaap, who’s already a big fan of smaller-sized Daioni!
Thrilled granddad, Laurence, added: “We’re all so excited about the arrival of Cornelia. It’s certainly a very exciting time on the farm at the moment and we look forward to watching the grandchildren and our new Daioni ‘babies’ thrive.”
We’ve teamed up with family travel website Havealovelytime.com to run a children’s nature photography competition aimed at encouraging young people’s appreciation of the natural world around them, wherever they are.
The budding young photographer behind the winning picture will win a four night family stay at Tipi West overlooking Aberporth Bay on the beautiful Ceredigion coast in West Wales. They will also receive a half day photography lesson and a hamper of strawberry, chocolate and banana flavoured Daioni!
This competition is open to children aged between four and 16 years, and will be judged in three age categories: 4-8 years, 9-12 years and 13-16 years. There will be one overall winner and three runner-up prizes of a month’s supply of Daioni.
To enter, youngsters need simply take a photo of something in nature that’s captured their imagination and email it to us at firstname.lastname@example.org. Photos must be submitted as Jpeg files and be 300DPI or 1-5MB in size. All entries must be received by 31 March 2012. Terms and conditions apply.
Terms and Conditions
The overall prize of a four night stay in a Tipi at Tipi West is limited to eight people. It must be taken between 16 April 2011 and 31 August 2013, excluding all weekends. There is no cash alternative to the prize and accommodation is subject to availability. For more information Tipi West visit www.teepeewest.co.uk
We are delighted to announce that we have signed a significant three year deal for Daioni to become Official Wales Rugby League Community Partner. The Daioni brand appears on the back of the Wales National shirt and will also be carried on clothing of Wales Rugby League Community Development Officers.
On the sponsorship deal, Laurence Harris, Co Founder and Managing Director of Daioni said: “This is an exciting time for both organisations that mirror similar values and a strong desire to be successful. Our product appeals to all the family and with our growing business within sport this partnership was a natural fit for us.”
Mark Rowley, Chairman of Wales Rugby League, continued: “I think it shows how far Wales Rugby League has come both as a sport and an organisation that a successful and growing brand like Daioni has chosen to partner with us on this long term deal.
“They are a family run business that reflects many of the values that we as an organisation uphold and have similar ambitions to grow the brand significantly over the next two years.”
Daioni means ‘goodness’ in Welsh, and this is reflected in our range of strawberry, chocolate and banana flavoured milk which is produced from nutritious semi-skimmed milk, with a low sugar and fat content, and which is totally free from artificial colours and flavours. Daioni also provides 36 per cent of an adults’ recommended daily allowance of calcium, which is ideal for promoting strong bones. This, along with the fact that drinking milk after exercise is known to help boost muscle recovery, has seen Daioni’s tasty alternative to standard milk attract a growing loyal following amongst the public and from a number of top sports organisations including leading Premier League football clubs.
Daioni has won a number of awards and is now sought by consumers far beyond the Welsh border in Greece, Hong Kong, Holland, Poland and Spain, as well major food retailers across the UK.
Packaged in a 250ml carton with an extendable straw, Daioni tastes great straight from the fridge, but doesn’t have to be chilled and has a long shelf life, so it is convenient for retailers to store and consumers to keep with them when they’re on the move.
The popularity of the Daioni brand has seen sales figures increase significantly and we have ambitious plans to double this over the next two years.
We are pleased to announce that Daioni, the UK’s first organic naturally-flavoured milk drink, is now widely available through online supermarket Ocado (www.ocado.com). The deal marks our first UK-wide listing with a major supermarket and builds on the online sales success Daioni has already seen through our relationship with organic specialist Abel and Cole.
Daioni is the brainchild of Pembrokeshire farmer and co-founder of Trioni, Laurence Harris, who spotted a gap in the market for an organic flavoured milk drink, low in fat and free from any artificial colours and flavours.
Laurence Harris, commented: “Daioni aims to re-invent milk as a fun and handy soft drink that has all the nutritional benefits of organic milk. This listing with Ocado is a significant development for the brand and will greatly increase its availability outside of Wales. We’re delighted to be making Daioni available to even more consumers.”
Daioni is also available to buy from Tesco stores in Wales and from farm shops, delis and health food stores across the UK. It also has a strong following outside of the UK and is on sale in countries as far afield as Spain, Dubai and Singapore.
As kids go back to school this September, a healthy lunch is key to boosting energy and brainpower. Parents looking for tasty lunchbox treats which are also full of goodness can have their work cut out for them, but Daioni, the UK’s first organic naturally-flavoured milk drink, is sure to be a hit with the whole family!
Daioni comes in three delicious flavours, chocolate, banana and strawberry, and is available in handy 250ml snack-sized cartons. The fact that it doesn’t need to be kept refrigerated makes it perfect for lunchboxes and school bags.
“Daioni is produced from nutritious semi-skimmed organic milk from our Pembrokeshire farm,” explains, Laurence Harris, the farmer behind the brand. “The benefits of calcium for kids are well known and this is a fun way to pack some added goodness into lunchtime! There’s a Daioni flavour for everyone and each one is low in fat and sugar, and free from any added nasties!”
Need a tasty treat to keep the kids refreshed this summer? Pack a Daioni organic naturally-flavoured milk in your picnic basket and the kids are sure to be thrilled. Available in strawberry, banana and chocolate flavour, Daioni is free from artificial flavours and colours and doesn’t have to be chilled so is perfect for long days out at the beach or exploring Britain’s countryside.
Laurence Harris, farmer and creator of Daioni, says: “We’re always hearing about the best tipple for adults to enjoy on a summer picnic, but child-friendly drinks can often be over-looked. Daioni is delicious all year round, but is especially good as a picnic thirst-quencher. It’s made from organic semi-skimmed milk produced by dairy cows here on my farm in Pembrokeshire and we only use natural flavours so it has a really light, refreshing taste. It makes a great standalone drink, as well as the perfect accompaniment to food. Oh, and it’s not just for kids – we adults love it too!”
We’re giving a group of seven ambitious cyclists a boost on a 1,000 mile, ten-day ride that will take them from the UK to Barcelona. The cyclists, who met at university in Swansea, are aiming to raise an incredible £10,000 in aid of Apêl Elain, a fundraising campaign to raise money for four charities, including Wales Air Ambulance and the newly formed Leon Heart Foundation (previously Children’s Heart Unit for Wales).
After hearing about their incredible journey we decided to pledge our support and the riders are receiving a daily supply of Daioni to help keep them going as they battle through the hot summer temperatures and rugged European terrain. We’ve also provided the cyclists with team t-shirts to support their fundraising efforts.
Averaging 100 miles per day, the 1,000 mile journey began in Bristol on 18th June, with the young cyclists travelling through southern England, France and Spain, before arriving in Barcelona on 28th June.
We wish the team well on their incredible trip and we’re very pleased to offer our support with a regular dose of organic welsh milk. It should give them a well-earned boost of energy and refreshment along the way each day!
To follow the boys on their journey or donate to their charities, please visit www.bristoltobarcelona.co.uk or search for ‘Bristol to Barcelona’ on Facebook.