We are delighted to announce that we have signed a significant three year deal for Daioni to become Official Wales Rugby League Community Partner. The Daioni brand appears on the back of the Wales National shirt and will also be carried on clothing of Wales Rugby League Community Development Officers.
On the sponsorship deal, Laurence Harris, Co Founder and Managing Director of Daioni said: “This is an exciting time for both organisations that mirror similar values and a strong desire to be successful. Our product appeals to all the family and with our growing business within sport this partnership was a natural fit for us.”
Mark Rowley, Chairman of Wales Rugby League, continued: “I think it shows how far Wales Rugby League has come both as a sport and an organisation that a successful and growing brand like Daioni has chosen to partner with us on this long term deal.
“They are a family run business that reflects many of the values that we as an organisation uphold and have similar ambitions to grow the brand significantly over the next two years.”
Daioni means ‘goodness’ in Welsh, and this is reflected in our range of strawberry, chocolate and banana flavoured milk which is produced from nutritious semi-skimmed milk, with a low sugar and fat content, and which is totally free from artificial colours and flavours. Daioni also provides 36 per cent of an adults’ recommended daily allowance of calcium, which is ideal for promoting strong bones. This, along with the fact that drinking milk after exercise is known to help boost muscle recovery, has seen Daioni’s tasty alternative to standard milk attract a growing loyal following amongst the public and from a number of top sports organisations including leading Premier League football clubs.
Daioni has won a number of awards and is now sought by consumers far beyond the Welsh border in Greece, Hong Kong, Holland, Poland and Spain, as well major food retailers across the UK.
Packaged in a 250ml carton with an extendable straw, Daioni tastes great straight from the fridge, but doesn’t have to be chilled and has a long shelf life, so it is convenient for retailers to store and consumers to keep with them when they’re on the move.
The popularity of the Daioni brand has seen sales figures increase significantly and we have ambitious plans to double this over the next two years.