A decade of organic success for Welsh farming pioneer
Pembrokeshire-based Trioni, a leading producer of organic Welsh milk, is this year celebrating its 10th anniversary and reflecting on a decade which has seen the company build an international following for Welsh milk and launch the UK’s first and only organic flavoured milk drink – Daioni.
Trioni was founded in 2002 to carve out a unique place within the expanding organic food and drink market for Welsh dairy products and combat falling revenues in the farming sector through diversification. Since then the company has gone from strength to strength and Trioni now bottles over 3.5 million litres of milk per year.
Today, Trioni sells its fresh milk and cream across Wales and the company’s organic UHT milk is exported around the globe, bringing a taste of Wales to far-flung destinations such as Malaysia, Dubai and Singapore.
Laurence Harris, the farmer behind the Trioni brand, commented: “We’re hugely proud of all we’ve achieved over the past decade. We’ve learnt a lot since deciding to convert to organic farming in 1999 when my son Tom joined the business and worked hard to introduce the taste of organic Welsh milk to new and growing audiences. Without doubt one of our most exciting achievements of the past 10 years was the launch of Daioni – our flavoured milk drink, which is a unique product in the UK.”
Daioni came onto the market in 2003 after Laurence and his wife Eira spotted a gap in the market for an organic flavoured milk drink, low in fat and free from any artificial colours and flavours. Pronounced ‘dye-on-knee’ and meaning ‘goodness’ in Welsh, Daioni is available in strawberry, chocolate and banana flavours. Daioni has built up a dedicated following since its launch, particularly with health-conscious families, and it’s now widely available across the UK through retailers such as Ocado and Able and Cole.
“10 years in and we’re certainly not resting on our laurels,” added Harris, “we’re in the process of developing more unique products and exploring new markets both within the UK and further afield. 2012 is set to be one of our most exciting years yet!”