Trioni Celebrates 10 Year Anniversary

Posted on March 5, 2012 by grayling

A decade of organic success for Welsh farming pioneer

Pembrokeshire-based Trioni, a leading producer of organic Welsh milk, is this year celebrating its 10^th anniversary and reflecting on a decade which has seen the company build an international following for Welsh milk and launch the UK’s first and only organic flavoured milk drink – Daioni.

Trioni was founded in 2002 to carve out a unique place within the expanding organic food and drink market for Welsh dairy products and combat falling revenues in the farming sector through diversification. Since then the company has gone from strength to strength and Trioni now bottles over 3.5 million litres of milk per year.

Today, Trioni sells its fresh milk and cream across Wales and the company’s organic UHT milk is exported around the globe, bringing a taste of Wales to far-flung destinations such as Malaysia, Dubai and Singapore.

Laurence Harris, the farmer behind the Trioni brand, commented: “We’re hugely proud of all we’ve achieved over the past decade. We’ve learnt a lot since deciding to convert to organic farming in 1999 when my son Tom joined the business and worked hard to introduce the taste of organic Welsh milk to new and growing audiences. Without doubt one of our most exciting achievements of the past 10 years was the launch of Daioni – our flavoured milk drink, which is a unique product in the UK.”

Daioni came onto the market in 2003 after Laurence and his wife Eira spotted a gap in the market for an organic flavoured milk drink, low in fat and free from any artificial colours and flavours. Pronounced ‘dye-on-knee’ and meaning ‘goodness’ in Welsh, Daioni is available in strawberry, chocolate and banana flavours. Daioni has built up a dedicated following since its launch, particularly with health-conscious families, and it’s now widely available across the UK through retailers such as Ocado and Able and Cole.

“10 years in and we’re certainly not resting on our laurels,” added Harris, “we’re in the process of developing more unique products and exploring new markets both within the UK and further afield. 2012 is set to be one of our most exciting years yet!”

Daioni becomes Official Wales Rugby League Community Partner

Posted on November 14, 2011 by grayling

We are delighted to announce that we have signed a significant three year deal for Daioni to become Official Wales Rugby League Community Partner. The Daioni brand appears on the back of the Wales National shirt and will also be carried on clothing of Wales Rugby League Community Development Officers.

On the sponsorship deal, Laurence Harris, Co Founder and Managing Director of Daioni said: “This is an exciting time for both organisations that mirror similar values and a strong desire to be successful. Our product appeals to all the family and with our growing business within sport this partnership was a natural fit for us.”

Mark Rowley, Chairman of Wales Rugby League, continued: “I think it shows how far Wales Rugby League has come both as a sport and an organisation that a successful and growing brand like Daioni has chosen to partner with us on this long term deal.

“They are a family run business that reflects many of the values that we as an organisation uphold and have similar ambitions to grow the brand significantly over the next two years.”

Daioni means ‘goodness’ in Welsh, and this is reflected in our range of strawberry, chocolate and banana flavoured milk which is produced from nutritious semi-skimmed milk, with a low sugar and fat content, and which is totally free from artificial colours and flavours. Daioni also provides 36 per cent of an adults’ recommended daily allowance of calcium, which is ideal for promoting strong bones. This, along with the fact that drinking milk after exercise is known to help boost muscle recovery, has seen Daioni’s tasty alternative to standard milk attract a growing loyal following amongst the public and from a number of top sports organisations including leading Premier League football clubs.

Daioni has won a number of awards and is now sought by consumers far beyond the Welsh border in Greece, Hong Kong, Holland, Poland and Spain, as well major food retailers across the UK.

Packaged in a 250ml carton with an extendable straw, Daioni tastes great straight from the fridge, but doesn’t have to be chilled and has a long shelf life, so it is convenient for retailers to store and consumers to keep with them when they’re on the move.

The popularity of the Daioni brand has seen sales figures increase significantly and we have ambitious plans to double this over the next two years.

Daioni gives charity cyclists a boost

Posted on June 23, 2011 by grayling

We’re giving a group of seven ambitious cyclists a boost on a 1,000 mile, ten-day ride that will take them from the UK to Barcelona. The cyclists, who met at university in Swansea, are aiming to raise an incredible £10,000 in aid of Apêl Elain, a fundraising campaign to raise money for four charities, including Wales Air Ambulance and the newly formed Leon Heart Foundation (previously Children’s Heart Unit for Wales).

After hearing about their incredible journey we decided to pledge our support and the riders are receiving a daily supply of Daioni to help keep them going as they battle through the hot summer temperatures and rugged European terrain. We’ve also provided the cyclists with team t-shirts to support their fundraising efforts.

Averaging 100 miles per day, the 1,000 mile journey began in Bristol on 18^th June, with the young cyclists travelling through southern England, France and Spain, before arriving in Barcelona on 28^th June.

We wish the team well on their incredible trip and we’re very pleased to offer our support with a regular dose of organic welsh milk. It should give them a well-earned boost of energy and refreshment along the way each day!

To follow the boys on their journey or donate to their charities, please visit www.bristoltobarcelona.co.uk or search for ‘Bristol to Barcelona’ on Facebook.